For those who watch “The Ellen DeGeneres Show,” you’re all probably familiar with this segment
that features paid-for photographs that are so awful, that they’re great for TV
entertainment. For a lot of these photos gone horribly wrong, it’s really a
mixture of bad facial expressions, questionable fashion, awkward poses, and
just the absence of decent image-capturing techniques.
Thanks to this segment,
everybody’s reminded that yes — photos can be your downfall.
Thankfully, with the popularity of
photo applications or apps, most folks are now more conscious or aware of their
best and really flattering angles when they take “selfies” that sometimes their
photos are even more attractive than they actually are — which can be both an
advantage and disadvantage.
Having said that, they’re great for profile
pictures for social media sites or to use as the wallpaper for phones, because
they’re pretty. However, these are not the types of photos to use for
professional purposes. Self-taken photos rarely meet the standards of corporate
settings; therefore, if your company needs new headshots of key
employees for their website, newsletters, promotional materials, or even for
display in the company building, they always hire the services of a corporate
headshot photographer. Why?
Firstly, business headshots are not
always about the pretty elements. They are completely different from your yearbook
photos, or your ID photos; everything has to be properly calculated – from the
lighting, to the angles, to the pose, to the smile.
All these components have
to meld together to create a natural-looking shot that effectively represents
the values of the company and your credibility as a professional with an
important position in the company.
Secondly, professional business
headshots are always very appropriate, and trained photographers have a solid
understanding of what’s appropriate. Oftentimes, they even advise you on clothes, accessories, and the type of makeup to wear, so apart from looking “corporate” impressive,
you also look attractive but at a completely dignified level.
Also, they choose
the best photo shoot location if you want a more appealing and dynamic
headshot.
Lastly, they have that keen eye
that accurately interprets the impression created by the shots; that’s why they
can pick the best shot out of all that was taken and then apply the
appropriate treatment to achieve the perfect image.
Corporate headshots are
always about creating the right impression or giving people the right idea of
the person in the photograph and trained headshot photographers can be trusted
to know which image meets the standards required by the company.
In conclusion, the importance of professional corporate headshots cannot be overstated in today's business landscape. While casual snapshots may suffice for personal use, they fall short in capturing the professionalism and credibility required in corporate settings.
Corporate headshot photographers play a crucial role in ensuring that key employees are represented in the best possible light, both figuratively and literally. Their expertise extends beyond mere technical skills to encompass an understanding of corporate culture and image requirements.
By meticulously orchestrating elements such as lighting, angles, poses, and expressions, these photographers craft images that convey the values and ethos of the company while highlighting the individual's competence and authority.
Moreover, their guidance on attire, grooming, and location selection further enhances the overall impact of the headshots, ensuring they align seamlessly with the company's branding and messaging.
In a competitive business environment where first impressions matter, investing in professional corporate headshots is a strategic decision that can bolster one's professional image and contribute to the success of the organization as a whole.
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