Most of these strategies are simple to implement. Here are five
marketing tactics that are still attracting customers today.
Direct Mail
Direct mail remains an effective marketing
tactic, even for companies that have a strong online e-commerce presence. Direct
mail involves sending printed catalogs, flyers, or newsletters to individual
homes.
Customers today are still responding positively to direct mail
marketing. Direct mail can even be used to drive traffic online or to attract
new customers to local storefronts.
Local Radio Advertising
Local businesses are still seeing high
returns on investments from traditional radio advertising. Short radio spots
connect with local audiences. The advertisements tie the business to the area
and engage potential customers.
They are relatively inexpensive to produce and
can be integrated with new online strategies, such as referring listeners to
your website.
Free Promotional Items
Free promotional products distributed as
giveaways during a tradeshow or as a reward with a purchase are still very
effective marketing tools. These promotional products can be imprinted with your
company’s logo and contact details so every time they are used by current and
potential customers, you gain marketing exposure.
Items like the branded golf
towels at Finance Care Online bring the name of the business into the home and the golf course.
Promotional items are appreciated by customers. They also help to build
loyalty.
Referrals
One of the oldest marketing tactics has
been to offer incentives for referrals that draw in new customers. An existing
customer can earn a discount or a free item by referring a friend to the
business.
This technique is still highly effective. It can even be used through
new channels like social media or mobile apps. Referrals have the added benefit
of generating positive word-of-mouth buzz about the business.
Live Events
Live events draw crowds and help to convert
leads into paying customers. Live events include product rollout parties,
in-store classes, and community events sponsored by the business. Live events can
be combined with other tactics like handing out personalized towels that are
imprinted with your company logo and website URL.
The personalized towels found
at give customers something to take away from the event. Customers can engage with the brand during a live event in ways that are difficult online.
Businesses should always have a place for tried-and-true
marketing tactics such as promotional giveaways and direct mail. These
strategies provide consumers with a tangible experience that differentiates the
brand from those of competitors.
They also create awareness of the business in
the home and workplace. This will ultimately attract new customers.
